Rolex is the largest single luxury watch brand by far, producing about 2000 watches per day, with estimated revenues of around US $3 billion. BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most important global brands, top among all watchmakers.

Rolex SA has three watch lines: Oyster Perpetual, Professional and Cellini. Among modern Rolex Oyster watch models are the:

  • Air-King
  • Date
  • Milgauss
  • Datejust
  • Datejust Turn-O-Graph
  • Lady Datejust Pearlmaster
  • GMT Master II
  • Explorer
  • Explorer II
  • Submariner
  • Sea Dweller
  • Sea Dweller DeepSea
  • Daytona Cosmograph
  • Day-Date
  • Day-Date II
  • Masterpiece
  • Oyster Perpetual
  • Yacht-Master
  • Yacht-Master II

The primary bracelets for the Rolex Oyster line are named Jubilee, Oyster and the President. Rolex “dressy” watches are from their Cellini line. The third brand in the Rolex empire is the less expensive, but high quality, Tudor brand. It was started by Rolex founder, Hans Wilsdorf, in 1946. While still sold in Europe and the Far East, the Tudor line was discontinued in the United States as of 2004.

Rolex is the largest manufacturer of Swiss made certified chronometers. In 2005 more than half the annual production of COSC certified watches were Rolex.

Rolex Official Website