In 1980, Carlo Crocco created the Hublot watch in gold fitted with the first natural black rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Members of royal families immediately showed interest in Hublot and were soon followed by a large number of celebrities.
In the mid-90s, rubber became the focus of interest for watchmaking brands. Hublot remains one of the last independent family-run watchmaking businesses with a unique mono-product concept. Hublot was able to preserve its personality and extend its range to include an array of collections, some featuring sports complications and limited editions.
In less than a year, Jean-Claude Biver set up a new collection that was presented in Basel in April 2005, with the Hublot “Big Bang” chronograph. It was an immediate success and the orders increased threefold in one year. A few months later, in November 2005, the Big Bang chronograph was awarded internationally, receiving the “2005 Design Prize” in the “Geneva Watchmaking Grand Prix”, the “Sports Watch Prize” at the “Watch of the Year” ceremony in Japan, and the Middle Eastern Prize for the “Best Oversized Watch” at the Editor’s Choice “Watch of the Year” in Bahrain.