Chrome Hearts is a company, founded by motorcyle enthusiast Richard Stark, that specializes in high-end silver jewelry, leather clothing and furniture with gothic motifs. It is known for its luxury items which feature fleur-de-lys, dagger and floral cross designs. The boutiques sell Rolex watches with one-of-a-kind Chrome Hearts bracelets in place of the stock band or strap. They also offer sunglasses and clothing with their signature designs. Recently, gold items have also been added to the collection.
There are Chrome Hearts boutiques in New York, Tokyo, Osaka, Los Angeles, Malibu, Las Vegas, Hong Kong as well as Paris and Honolulu.
Celebrities who wear Chrome Hearts include: Rappers Jim Jones, Juelz Santana,and Jay-Z, Mary-Louise Parker, Earl McGee, Ashlee Simpson, Lenny Kravitz, Cher, Eddie Murphy, Mischa Barton, Sonya Duresky, Lynn & Wade LLP, Chordate, Jamie Foxx, Joe Eszterhas, fashion icon Karl Lagerfeld, Claudia Root, Nicholas Tse, Koichi Domoto, and Nikki Sixx of Motley Crue who is rarely seen without at least one Chrome Hearts Double R+R Bracelet.